I just wanted to write about how I feel about the fatphobic PETA billboard, but I’d like to preface it by stating that this is a group blog and we all have different experiences and reactions to things and we’re all free to blog about the same subject with different points of view. However, on this topic… I will say few words about the actual content of the billboard.
I’m not surprised at this latest campaign at all, I was actually disappointed they were so subtle. PETA have a long history of provocative and misleading advertising, and their history of “activism” is infused with the notion that human rights aren’t as important as animal rights. I’ve also noticed that every PETA campaign gets a little bit more provocative – because they’ve realised they get more mileage out of a billboard lease if they piss people off and make them talk about it.
So that’s why I don’t talk about PETA controversies. They are completely unconcerned with social justice and human rights, and will likely never change their asshole brand because it gets them too much press.
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